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Media: University Masterclass In Creative Responses To A Brief With Michael Lengsfield From UEA

February 13 @ 12:00 - 13:00



In this online workshop, Michael Lengsfield, a lecturer at UEA’s  School of Art, Media and American Studies, will begin by introducing approaches to a creative brief.

Using videos, which will be shared with the schools, Michael will then facilitate exercises which develop students’ thinking about tackling a creative brief.

Following these exercises, the workshop will move on to the Quick Pitch Game, which is currently the most popular element of UEA’s Intro to Screenwriting MOOC. Each of the schools will develop a pitch, leading to a schools pitch-off.

And, bringing the session to a close, Michael will invite participants to vote for a winner!


Suitable for: Year 12 & 13 Media students.

Preparation or Pre-Reading: We recommend that students consider in advance some questions relevant to their interest in responding to commissions and challenges they may be facing.

The IT Setup: The setup is similar to Skype, using a pc and webcam, although students take part as a group with the image projected on a whiteboard rather than as individuals in front of lots of pcs. Dedicated videoconferencing equipment is also compatible if available to the school. Further details are here: Connecting in to a Channel Talent Event (Please Click)

We will work with your IT department to ensure everything is set up and working prior to the event. The sessions are generally limited to 3 to 5 schools to maintain the interactive nature of the experience.

Booking a Place: This is free for schools and colleges. If you have a group of students that you would like to take part in this event, please click here 

Subject to availability we will book a place for you.


February 13
12:00 - 13:00
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