Media/Sociology: End of Audience With Dr Mark Rimmer From University of East Anglia
April 24 @ 10:10 - 10:55
In this Media/Sociology session, Dr Mark Rimmer, Associate Professor in Media Studies in the School of Media, Language and Communication Studies at University of East Anglia, will run an interactive talk for students on End of Audience.
It has been argued by some that the notion of audience – in terms of a mass of viewers, listeners or readers – needs to be fundamentally rethought. Changes in media technologies and the opportunities these present to their users means that we can no longer think in terms of ‘passive’ consumers of media texts.
Yet while there can be no question that recent times have indeed witnessed noteworthy changes in people’s varied engagement with media, we might nonetheless wonder whether this necessitates a decisive break with the ways ‘audience studies’ approaches its varied objects of study.
In this interactive session, Dr Mark Rimmer encourages participants to reflect on their own engagements with media and consider the enduring usefulness of audience studies’ conceptual vocabulary for grappling with the complexity and multidimensionality of twenty-first-century media audiencehood.
The session will develop thinking, skills and approaches to support students in their Media studies and future aspirations.
Lecturer Profile: Dr Mark Rimmer
Our events are designed so that a group of students can take part from a classroom or students and teachers can take part as individuals, either from school or from home. There is no charge to take part.
As a live, participative event, this session will not be recorded but slides and other resources will be shared after the event, where available.
Suitable for: Aged 16+ pre-university students studying, or with a possible interest in studying, Media, Sociology and related disciplines. Student groups as well as students and teachers joining individually are very welcome.
Preparation/Pre-Reading: Students may wish to consider the topic in advance and questions they have. Students can also think about questions about studying at university level.
The IT Setup: The event will be run on Zoom and participants will be able to join using laptops, tablets, and mobile devices. If you are joining as a school group, we recommend connecting with one device and projecting on to a whiteboard. You will be able to interact with the speaker via typed comments and questions and/or via a microphone. Full details will be sent to those who have registered (see below) prior to the event.
Booking a Place: This is free for schools and colleges. If you would like to take part in this event, please register your interest using the link to the registration form below: