Media/Business: Multimedia Marketing Campaigns: Design & Execution – University Tutorial With Dr Lucill Curtis From UEA & Kendra Rogers From psLondon Ltd

In this live interactive Media/Business tutorial, we will be joined by a leading academic, Dr Lucill Curtis from University of East Anglia and Kendra Rogers, Head of Insight and Strategy, psLondon Ltd, who will explore the business to human element in Multimedia Marketing Campaigns: Design & Execution.

The full context/introduction to this live and interactive discussion is provided by the university in a Headliner recorded resource (see below) which offers insights into the key academic research and debate related to this fascinating topic. This recording can be watched as a class activity or independently in preparation for the discussion and will develop the following points:

Forget B2B and B2C, let’s talk about B2H (business to human!) in multi-media campaign design.

A buzzword to some and unheard of by others, when you say, ‘business to human’, even if someone has never heard the term before, they get it. You’re no longer indicating what area of the economy your audience is in – you’re beginning to draw back the curtain and see the really good bits. Remembering that for both B2B and B2C marketing, humans are at the heart, allows us to think more creatively about building brand loyalty by trying to understand and empathise with the complexities of the human experience.

The session aims to deepen students’ understanding of the topic whilst enabling them to access and experience a live online university tutorial.

The Headliner recording will appear below at least 2 weeks prior to the live event.

Speaker Profiles (Please Click): Dr Lucill Curtis & Kendra Rogers

Our events are designed so that a group of students can take part from a classroom, or students and teachers can take part as individuals, either from school or from home. This means that sessions will continue irrespective of possible school closures.

As a live, participative event, this session will not be recorded but access to the Headliner recording will continue to be accessible.

Suitable for: Key Stage 5, and equivalent, students studying or with an interest in studying Media, Business and related subjects. Teachers and members of school staff, as always, are welcome too and participants can join as individuals from school/college or home, or as a group from school/college.

Preparation/Pre-Reading: Students are asked to watch the Headliner recording and consider some of the key issues.

The IT Setup: The event will be run on Bluejeans and participants will be able to join using laptops, tablets, and mobile devices. If you are joining as a school group, we recommend connecting with one device and projecting on to a whiteboard. You will be able to interact with the university via a microphone and/or typed comments and questions. Full details will be sent to those who have registered (see below) prior to the event.

Booking a Place: This is free for schools and colleges. If you would like to take part in this event, please register your interest using the link to the registration form below: