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Psychology/Sociology: Minority Influence – How Climate Change Became A Mainstream Concern with Dr Ian Norman from University of East Anglia
May 5 @ 11:00 - 11:45
In this online event for schools and colleges, Dr Ian Norman, Lecturer in Psychology in the School of Psychology at University of East Anglia, will deliver an interactive talk on Minority Influence entitled Minority Influence – How Climate Change Became A Mainstream Concern.
Social norms are prevalent throughout society and govern many human behaviours. Those who don’t follow these norms can face social sanctions. Yet, we regularly see attitude and behavioural change over time – for instance, the UK public are much more environmentally conscious than they were 25 years ago.
This talk will consider how climate change and environmental concerns became a mainstream political issue over time, and how well minority influence can account for this change in attitudes and behaviour.
Lecturer Profile: Dr Ian Norman
Our events are designed so that a group of students can take part from a classroom or students and teachers can take part as individuals, either from school or from home. There is no charge to take part.
As a live, participative event, this session will not be recorded but slides and other resources will be shared after the event, where available.
Suitable for: 16+ pre-university students studying, or with a possible interest in studying, Psychology, Sociology and related disciplines. Student groups, and individual students and teachers are very welcome to join us.
Preparation/Pre-Reading: Students may wish to consider the topic and discuss some of the key elements in advance. Students can also think about questions they have about studying at university level.
The IT Setup: The event will be run on Zoom and participants will be able to join using laptops, tablets, and mobile devices. If you are joining as a school group, we recommend connecting with one device and projecting on to a whiteboard. You will be able to interact with the university via typed comments and questions or via a microphone if preferred. Full details will be sent to those who have registered (see below) prior to the event.
Booking a Place: This is free for schools and colleges. If you would like to take part in this event, please register your interest using the link to the registration form below: