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insight4me Business: Business Decisions & Strategy – Curriculum Insights With UEA and University of York

5th November 2019 @ 11:10 - 12:10




insight4me is a series of subject specific webinars for current Year 12/Year 13 students. The sessions support students’ current studies by giving an insight into particular curriculum areas whilst affording students the opportunity to talk to different universities and make informed comparisons about how, in this case, Business is taught.

In this insight4me Business webinar for schools and colleges, University of York and UEA will each have roughly 30 minutes to deliver a punchy, topic based ‘micro’ talk. Within an overall session theme of Business Decisions & Strategy, the universities have the freedom to choose their own topic, a topic that links to the A Level curriculum, and use the time to convey the key points of the case studies for the Year 12/Year 13 students.

Through the discussion, the universities are encouraged to provide an insight into the teaching and learning experience of this topic at university, and compare and contrast how other subject areas across the Business spectrum might be treated. Students will gain an insight into how these subjects continue beyond the A-level curriculum.

By hearing from 2 unis, students will also appreciate how the further study of Business can vary between institutions, contributing to the depth of their HE research and assisting informed decision making.

Please find full details of the talks below.

  • University of York Management School: Dr Chris Corker (please click on name for speaker biography) asks the question ‘What is Strategy?’ and ‘What is Strategic Management?’ and considers the militaristic background of strategy, the impact this aggressive past has on the world of business, the diverse range of ways strategic management can be defined, and the contrast between strategy in theory and strategy in practice.
  • Norwich Business School, UEA: Dr Kevan Williams (please click on name for speaker biography), a Senior Lecturer in Strategy will present Strategy: Who wants to be a Winner? – Kevan will discuss the two things we must get right in creating a good strategy. In this class he will look at how we create winning strategies and look at some real company examples.

Students will have the chance to question each speaker and/or offer their own ideas.

This will be a dynamic, fast paced event with the universities cycling between 2 different virtual rooms. The universities will decide how to manage the time but a rough guide would be a 20 minute talk followed by questions from the schools.


Suitable for: Year 12 and 13 students studying, or with a possible interest in studying, Business related disciplines.

Preparation/Pre-Reading: Students may wish to consider the 3 topics and discuss some of the key elements in advance. Students can also think about questions they have about studying Business at university level.

The IT Setup: The setup is similar to Skype, using a pc and webcam, although students take part as a group with the image projected on a whiteboard rather than as individuals in front of lots of pcs. Dedicated videoconferencing equipment is also compatible if available to the school. Further details are here: Connecting in to a Channel Talent Event (Please Click)

We will work with your IT department to ensure everything is set up and working prior to the event. The sessions are generally limited to 3 to 5 schools to maintain the interactive nature of the experience. In this event there will be three groups of schools taking part increasing the opportunity to participate.

Booking a Place: This is free for schools and colleges. If you have a group of students that you would like to take part in this event, please click here 

Subject to availability we will book a place for you.


5th November 2019
11:10 - 12:10
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