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History: The Unexpected History of the Pink Pound With Dr Justin Bengry From Goldsmiths, University of London

February 9 @ 16:15 - 17:15



As part of Goldsmiths’ incisive History Series, Dr Justin Bengry discusses ‘The Unexpected History of the Pink Pound’.

In the 1970s and 1980s an increasing variety of openly gay-oriented newspapers, magazines, clubs, and bars appeared, but it was not until the 1990s that terms like the ‘pink pound’, ‘pink dollar’, or ‘pink economy’ gained a foothold in marketing texts and everyday language. And yet, a longer history remains untold.

In this talk based on a decade of research into the history of the Pink Pound, Dr Justin Bengry uncovers more than a century of evidence that shows how business has been fascinated with LGBTQ people. Whether appealing to or condemning inverts and sapphists, ‘Evil Men’ or those with ‘Bulgarian Tendencies’, history shows us that long before Pride sponsorships and glossy magazines capitalism and homosexuality have been intertwined.


Lecturer Profile (Please Click): Dr Justin Bengry


Our events are designed so that a group of students can take part from a classroom, or students and teachers can take part as individuals, either from school or from home. This means that sessions will continue irrespective of possible school closures.

As a live, participative event, this session will not be recorded but slides and other relevant resources will be made available wherever possible.


Suitable for: Key Stage 5 students (and equivalent) studying or with an interest in studying History and related subjects. We also welcome students from other disciplines with a more general interest in the topic. Teachers and members of school staff, as always, are welcome to join with a group from school/college or as individuals.

Preparation/Pre-Reading: Students are asked to consider some of the key issues and questions in advance.

The IT Setup: The event will be run on Bluejeans and participants will be able to join using laptops, tablets, and mobile devices. If you are joining as a school group, we recommend connecting with one device and projecting on to a whiteboard. You will be able to interact with the university via a microphone and/or typed comments and questions. Full details will be sent to those who have registered (see below) prior to the event.

Booking a Place: This is free for schools and colleges. If you would like to take part in this event, please register your interest using the link to the registration form below:


February 9
16:15 - 17:15
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