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Digital & Social Media Marketing: I #Tweet Therefore I Am – The ABC of Social Media Marketing with Dr Mario Campana from Goldsmiths, University of London

1st November 2016 @ 09:30 - 10:30


Digital Marketing and Social Media Marketing are two areas of marketing that are growing, and where there is big potential for future development of the discipline. While advertising spending on traditional media has recently declined, firms spend increasing amounts for online communication and public relations.

This lecture will provide students with the main theories, principles and practices of social media marketing. We will answer to questions such as:

– What is Social Media Marketing?

– Why do people share content on social media?

– What type of content goes viral?

Lecturer Biography: Dr Mario Campana

Suitable for: Year 12 and 13 students studying, or with an interest in studying, Business and/or Marketing.

Preparation/Pre-Reading: None is required although students may wish to consider and discuss some of the issues prior to the event.

The IT Setup: The setup is similar to Skype, using a pc and webcam, although students take part as a group with the image projected on a whiteboard rather than as individuals in front of lots of pcs. Dedicated videoconferencing equipment is also compatible if available to the school. We will work with your IT department to ensure everything is set up and working prior to the event. The sessions are generally limited to 3 or 4 schools to maintain the interactive nature of the experience.

Booking a Place: If you have a group that you would like to take part in this event, please contact us via email or using the contact form on the top right of this page. We will book your place subject to availability.


1st November 2016
09:30 - 10:30
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